DECEMBER 2009
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MOBILE AND YOU
In the next two or three years the question will not be if you have a mobile marketing strategy. The question will be what is your mobile marketing strategy.
In the face of overwhelming statistics regarding consumer consumption of rich content via mobile phone browsers, it is unreasonable to believe that the mobile landscape presents anything but fertile land, just waiting to be seeded, tended and harvested. Now is the time to stake your claim.
You don't need to figure it all out today. But do get involved.
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STATISTICS
With more than 3.3 billion handsets worldwide, compared to only 1 billion PCs, mobile is rapidly becoming the media of choice for consumers around the globe."
- Laura Marriott, President of the Mobile Marketing Association
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QUOTABLE
From a discussion on the need to quantify every aspect of the social media space:
"What's the ROI of putting on your pants?"
Michael Lazerow, CEO
Buddy Media
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EDITORIAL
Mobile may be "cutting edge" but "value" is old school. If we can't deliver results which enhance our client's business, we're not doing our job. Value is timeless.
David Sonkin, President
Mobile Caviar
